Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.
Tines is an integrator across your entire stack - if it offers an API, Tines connects with it. Having firmly established Tines as the de-facto automation platform for cybersecurity teams, we’re expanding horizontally to IT, Product, Engineering, and Infrastructure teams. Tines was built for everyone, delivering transformative and innovative enterprise software to industry leaders like Canva, Intercom, Databricks, Mars and Reddit.
We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.
We’re seeking a Growth Marketing Manager to help accelerate pipeline and revenue growth at Tines through Product-Led Growth (PLG) and lead generation initiatives. This role focuses on driving digital acquisition and conversion, scaling our freemium product, and optimizing the digital experiences to increase engagement and qualified leads.
We have a strong preference for our employee to be based near our US HQ in Boston, or our global HQ in Dublin, Ireland. Alternative locations considered are EST states only. You can work remotely within these regions.
Key Responsibilities:
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Drive product-led growth by expanding our freemium product user base and turning high-potential users into qualified leads and opportunities for the sales team.
- Build and manage ‘always-on’ digital marketing initiatives to drive user acquisition for our freemium product and generate leads.
- Continuously analyze website and campaign data to identify opportunities for conversion rate optimization (CRO) and SEO improvements.
- Run marketing experiments to test new acquisition channels, optimize digital experiences and improve conversion rates.
- Lead paid advertising efforts to maximize audience engagement and improve cost-per-acquisition efficiency.
- Collaborate with marketing, sales, and operations teams on automation, operations, and analytics projects to support growth initiatives.
- Be the in-house technical growth expert on the team collaborating closely with colleagues in across the marketing, product and GTM teams.
Qualifications:
- 6+ years of experience in growth marketing or digital marketing in a B2B/SaaS technology environment.
- Proven expertise in conversion rate optimization, SEO, and running digital marketing experiments.
- Prior experience with Product Led Growth or supporting a Freemium product is essential.
- Data-driven mindset with strong analytical skills to assess campaign performance.
- A hacker’s mindset—you're resourceful, always looking for new, efficient ways to solve challenges and scale growth.
- Bias for speed. You thrive in a fast-paced environment , can juggle competing priorities and are able to set and maintain a high pace, inspiring your team to keep up
- Strong collaboration and project management skills.
At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.
Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.